In this Privacy Policy, ‘us’ ‘we’ or ‘our’ means Petsona Limited. This Privacy Policy explains how we collect, hold, process, use, protect, store, share, transfer, and disclose (collectively “Process” or “Processing”) information and/or data provided by you to us, including but not limited to your personal data and information (“Data”) when you use the services provided by us.This Privacy Policy covers both “online” (such as web services) and “offline” (such as telephone calls or in-person) activities where Data may be shared with us.

BY PROVIDING US WITH YOUR DATA, YOU ACKNOWLEDGE AND AGREE TO OUR COLLECTION AND USE OF THE DATA AND YOU CONSENT TO OUR PROCESSING OF THE DATA IN ACCORDANCE WITH THE TERMS OF THIS PRIVACY POLICY. DO NOT USE SERVICES PROVIDED BY PETSONA OR GIVE US THE DATA IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY. 

You acknowledge and agree that we may not be able to provide services to you if you do not agree to the terms of this Privacy Policy.

We may update or change this Privacy Policy from time to time to reflect our latest practice as we deem fit, for example due to changes in relevant laws or changing business circumstances. Whenever a change is made, the revised Privacy Policy will be  published to our website. Any changes will be effective immediately upon publishing, unless your express consent is required by relevant laws. The revised Privacy Policy will then superseded and prevail over the original Privacy Policy and you shall be bound by such revised Privacy Policy. We encourage you to check our website periodically to ensure that you are aware of our latestPrivacy Policy.

While we strive to ensure the accuracy of product descriptions, nutritional information, and other content, we do not guarantee that such information is free from errors or omissions. Please contact us at care@petsona.com if you have questions or concerns about any of our products.

Your name
Your email address
You telephone number
Other contact details

Pet Information
Your pets name(s)
Your pets breed(s)
Your pets age(s)
Your pets weight(s)
Your pets activity level(s)
Your pets allergies and/or intolerances

Mailing or street addressT
elephone number
Credit card information

Your device ID, device type, geo-location information, computer and connection information, statistics on page views, traffic to and from our websites, ad data, IP address and standard web log information such as cookies
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If you contact us, a record of that correspondence
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Information necessary to deliver our products and services to you, or to collect payment from you, or to pay you any amounts (such as refunds)
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Any additional information relating to you that you provide to us directly or indirectly through your use of our website or online presence or through other websites or accounts from which you permit to collect your information
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Information you provide to us through customer surveys or other rating details
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Any other information that may be required in order to facilitate your dealings with us.

working history relevant records checks (from any recruitment consultant, your previous employers and others who may be able to provide information to us to assist in our decision on whether or not to make you an offer of employment or engage you under a contract)

You understand and acknowledge that this Privacy Policy may not apply to any unsolicited information which you provide to us. Where applicable, all unsolicited information shall be deemed non-confidential, and we shall be free to Process, reproduce, disclose, and distribute such unsolicited information without limitation or attribution.

We Process the Data for the following purposes (“Purposes”):

To verify your identity;
To enable you to access and use our website and services, including processing any orders and payments;
To operate, protect, improve, customise and optimise our website and services, business and our user experience, such as to perform analytics, conduct research for advertising and marketing purposes;
To send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you, and to identify whether you have received and used such messages, notices, updates, alerts, or information;
To monitor the use of our website and services and to compile statistics about you and your use of our website and services;To investigate any reported incidents or complaints;
To send you marketing and promotional messages and other information that may be of interest to you, including information sent by, or on behalf of, our business partners that we think you may find interesting;
To administer rewards, surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners;
To match the Data with other Data collected from various sources including third parties;
To comply with our legal obligations, resolve any disputes that we may have with any of our users, and enforce our agreements with third parties, including disclosing to and/or assisting relevant authorities where there is suspicion of an offence or fraud committed, or if required by law or court orders or relevant public and law enforcement authorities;
To optimise and/or train any artificial intelligence model(s) for the Purposes outlined in this Privacy Policy; and
To consider your employment application, if applicable.

We will seek your express consent to change how we Process the Data if required by relevant laws, but otherwise use of our services following such changes constitutes your acceptance of the revised statement then in effect.

We also reserve the right to disclose your information that we believe, in good faith, is appropriate and necessary to
(i) take precautions against liability,
(ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity,
(iii) investigate and defend ourselves against any third party claims or allegations,
(iv) protect the security or integrity of the Service and any facilities or equipment used to make our services available, or
(v) protect our property or other legal rights, or the rights, property, or safety of others. 

We generally only permit our duly authorised staff to access the Data. However, we may disclose or release Data under the following circumstances:

Third party suppliers and service providers (including providers for the operation of our websites and/or our business) who have been duly authorised by us to use such Data and who will facilitate the provision of our products and services to you;
Professional advisers, dealers and agents who have been duly authorised by us to use such Data;
Parties in connection with a sale or proposed sale of all or part of our business or portfolio of products or other assets;
Payment systems operators;
Our existing or potential agents, business partners or partners;
To specific third parties authorised by you to receive information held by us; and
/orTo any relevant public authorities or law enforcement agencies, including government agencies, regulatory bodies and law enforcement agencies, or as required, authorised or permitted by law.

Where we deem necessary in order to maintain our services.

We may also disclose your personal information to recipients that are located outside of Hong Kong, including to cloud providers, website hosting companies and website developer companies located outside of Hong Kong.
We will, however, take reasonable steps to ensure that any overseas recipient will deal with such personal information in a way that is consistent with the applicable Hong Kong legal requirements for the Data.

We intend to and may from time to time send you direct marketing communications and information about our products and services. This may take the form of emails, SMS, WhatsApp, mail or other forms of communication that are online or offline.

We intend to and may provide the Data to third parties for their use in Direct Marketing, but we will only do so if we have received your consent to such intended use. Upon your registration with us, you will be asked to express consent, objection or no objection to all or parts of our intended use of the Data in Direct Marketing. Should there have been offline collection of your Data (e.g., by telephone calls or in person), your consent will be asked by our staff orally to express consent, objection or no objection to all or parts of our intended use of the Data in Direct Marketing and for communicating with you through any means of communication from time to time. 

You may opt-out of receiving marketing materials from us by contacting us using the details set out below or by using the opt-out facilities provided (e.g. an unsubscribe link).

We may collect personal information about you when you use and access our website.

While we do not use browsing information to identify you personally, we may record certain information about your use of our website, such as which pages you visit, the time and date of your visit and the internet protocol address assigned to your computer.We may also use ‘cookies’ or other similar tracking technologies on our website that help us track your website usage and remember your preferences. Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices and/or browsing sessions. You can disable cookies through your internet browser but our websites may not work as intended for you if you do so.We may also use cookies to enable us to collect Data. We will handle any personal information collected by cookies in the same way that we handle all other Data as described in this Privacy Policy.

We may hold your personal information in either electronic or hard copy form.

We will take adequate steps to protect the Data from misuse, interference and loss, as well as unauthorised access, modification or disclosure and we use a number of physical, administrative, personnel and technical measures to protect your Data. Where we have given you (or you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.Unfortunately, the transmission of Data via the Internet is not completely secure. While we endeavour to protect your Data, we cannot guarantee the security of Data transmitted; any transmission is at your own risk. Once we have received the Data, we will use adequate procedures and security features to try to prevent unauthorised access. In case of cyber-security risks, we may issue warnings and provide instructions, guidance or suggestions in relation to coping measures to you in accordance with the applicable laws.

Our website may contain links to websites operated by third parties. Those links are provided for convenience and may not remain current or be maintained. Unless expressly stated otherwise, we are not responsible for the privacy practices of, or any content on, those linked websites, and have no control over or rights in those linked websites. The privacy policies that apply to those other websites may differ substantially from our Privacy Policy, so we encourage individuals to read them before using those websites.

You can access the personal information we hold about you by contacting us using the information below. Sometimes, we may not be able to provide you with access to all of your personal information and, where this is the case, we will tell you why. We may also need to verify your identity when you request your personal information.

If you think that any personal information we hold about you is inaccurate, please contact us and we will take reasonable steps to ensure that it is corrected.

You (or a relevant person on your behalf) have the right, if expressly permitted by applicable laws, to:
(a)  check whether we hold any Data and, if we hold the Data, to receive copies of such Data;
(b)  request us to make necessary correction to any Data which is inaccurate;
and(c)  request us to erase any of your Data in such form as you reasonably request on the Data Access Request Form and within a reasonable time we will provide a mechanism to erase such Data.
The Data Request Form can be obtained from:  https://www.pcpd.org.hk/english/publications/files/Dforme.pdf. The completed form should be sent to us.
(d)  any other request that is expressly permitted by applicable laws.

Subject to applicable laws, we have the right to charge a reasonable fee for processing a data access request; and if expressly permitted by applicable laws, we shall provide you with an estimate of the fee after we receive a data access request from you.  However, the final fee to be charged may differ from the estimated fee.  If the final fee to be charged is higher than the estimated fee, we shall inform you of the higher fee.  Your data access request may be refused if you do not pay the fee.

If you think we have breached relevant laws regarding data privacy, or you wish to make a complaint about the way we have handled your Data, you can contact us using the details set out below. Please include your name, email address and/or telephone number and clearly describe your complaint.

How we will handle a complaint

‍We will acknowledge your complaint and respond to you regarding your complaint within a reasonable period of time. If you think that we have failed to resolve the complaint satisfactorily, we will provide you with information about the further steps you can take.

For further information about our Privacy Policy or practices, or to access or correct your personal information, or make a complaint, please contact us by emailing info@petsona.com.

Last Updated: 15 Jan  2025